I built my first Shopify store at 16, back when barely anyone was doing it. That curiosity took me from Amazon and eBay listings to Zep, where I helped drive 35%+ YoY growth, and now Grüns, acquired by Unilever in a deal estimated at $1.2B, where I run ecommerce end-to-end. Off-screen, you'll find me gardening, hiking with my dogs, or managing my own house build from the ground up.
Day to day, that means owning the Shopify Plus storefront top to bottom: testing, launches, and the systems behind everything else. I work closely with subscriptions and retention, helping build the infrastructure that makes those programs perform. What I care about most is the full customer journey, not just one piece of it.
I'm the person you want in the room when things get messy. Give me a wall of text or a meeting full of competing opinions, and I'll turn it into a plan the team can execute.
If you're working on a problem like that,
let's talk →What I do
I find the money you're already leaving on the table.
Most audits stop at checkout. I don't. Post-purchase, the flows, offers, and tests that run right after someone buys, is where the biggest LTV gains hide, and it's the part almost nobody optimizes. It's a core part of what I do at Grüns, and it's built into every audit I run.
Post-purchase offers people actually want, not a popup they close on reflex.
The cancel flow is where most brands quietly bleed revenue. I fix that.
Reviews, replenishment nudges, and win-backs sent when they'll actually land.
Takes 2 minutes to request. I read every one myself.
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