Ecommerce Strategist & Operator

Ecommerce strategist building high-performing, revenue-focused ecommerce systems.

I build and optimize across the full customer journey — from product launch and buy-box architecture to conversion, subscriptions, and post-purchase growth.

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Capabilities

I lead the strategy, build, and optimization of product purchase experiences — buy boxes, bundles, subscriptions, and add-ons. The goal is always the same: make the offer clear, selectable, and conversion-optimized across every product and audience.

—Structure subscription, bundle, and add-on logic for clear comparison and selection
—Implement and optimize buy-box systems across products and audiences
—Lead build and iteration from configuration through live optimization

I design ecommerce interfaces that make offers easy to understand, navigate, and act on — layout systems, interaction flows, hierarchy, and conversion-focused UI patterns built to sell.

—Design purchase flows that reduce friction and clarify decisions
—Build layout systems that scale across products and brands
—Balance clean aesthetics with conversion intent

I build and optimize the systems that keep customers coming back — subscription flows, winback sequences, loyalty touchpoints, and the journey between first purchase and long-term retention.

—Design and optimize subscription and reorder flows
—Build winback and retention sequences tied to purchase behavior
—Map and improve the full post-signup customer journey

I build post-purchase systems that drive incremental revenue after checkout — upsell flows, order confirmation experiences, and AfterSell PPO funnels optimized for conversion and AOV.

—Build and optimize AfterSell PPO funnels across brands
—Design order confirmation and thank-you page experiences
—Test and iterate on post-purchase upsell offer logic

Process

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Here's how I work.

Every engagement follows the same disciplined process — from understanding the problem through to execution, QA, and continuous improvement. Click through each step or start from the beginning.

Contact

Let's work together.

Whether you're looking to improve your ecommerce systems, launch something new, or just want to talk through a problem — reach out.

Ready to build something that performs?

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